Appleton Greene & Co Global – Executive Summary
Marketing Transformation by Appleton Greene & Co Global – Detroit San Francisco Miami Atlanta Dallas Automotive Banking Financial Services Consumer Goods
Marketing, sales and service alignment is the recognition that data, process and technology must continuously be integrated if a business is to respond effectively to its core mission of satisfying customer needs to drive revenue and profit. The alignment of a company’s marketing, sales and service activities to drive revenue streams, is a fundamental and mission critical set of policies, procedures and processes. Further it is a proven way to grow revenue. A company is constantly changing and evolving as a result of competition, new products and services being introduced, globalization, growth strategies, innovative technology, new leadership, or mergers and acquisitions, all of which directly impact upon a company’s ability to drive revenue streams. Alignment involves many things: shared goals, common milestones and metrics, well-oiled business processes, and smart technology investments. But first and foremost, alignment is about one thing: communication. If marketing, sales and service can’t learn how to work together as a single team, speak the same language, and exchange information freely, then all the process and technology in the world won’t make a difference. Domestic and international corporations employ the services of independent professional organizational transformation specialists, because they can help to align their organization with the critical changes required for success. This service is multi-departmental and uses a unique stakeholder management approach, which effectively brings all departments together through a set of cohesive and tangible business processes, offering business-oriented and data-driven solutions to drive the organization’s transformation objectives to achieve impacting, sustainable and measurable revenue growth. – Appleton Greene & Co Global
Service Methodology
Appleton Greene & Co Global – The service proactively engages the resources at all levels from each of each department, to rally them around marketing transformation, business alignment, customer experience, process optimization, and project management to achieve a high performance organization that maximizes revenue opportunities. By using a disciplined stakeholder management approach that includes change management and user adoption techniques, a fluid organizational transformation process is then planned, developed, implemented, managed and reviewed within the organization, incorporating all impacted departments, effectively enabling the corporation to do this for themselves, which ensures the commitment from key stakeholders and sustainable value. The service approach is to enable an organization to discover, design, create launch and maintain policies, procedures and processes that enhance customer experience, enhance revenue and maximize profits. The service has five focus areas: Marketing transformation to drive marketing excellence, enhance operating models, enhance organizational structure, review technology needs, customer experience review and design and exploring alternative business models; Business alignment of marketing, sales and service teams to unite around a single revenue cycle. Consequently dramatically improving marketing ROI, sales productivity, customer experiences and most importantly top-line revenue growth and profitability; Understanding the interaction between an organization and a customer over the duration of their relationship and making enhancements to increase customer engagement; Process optimization is to increase pipeline velocity, customer satisfaction, customer retention, top line revenue and profits; Project management to leverage knowledge, skills, tools and techniques achieve and maintain increased pipeline velocity, customer satisfaction, customer retention, top line revenue and profits.
Service Mission
Appleton Greene & Co Global – Mr. Siano is a proven marketer, consultant, innovator and strategist with demonstrated success in increasing revenue, market share and earnings while achieving cost reduction and improving customer satisfaction. He takes a collaborative approach to driving business value by improving all phases: strategy, planning, operations and execution. Siano has a demonstrated track record of driving change, innovation and revenue growth. He has successfully transformed organizations ranging from small enterprises to global Fortune 10 firms. Mr. Siano has extensive experience working with CEOs, CROs, CMOs, CFOs, CIOs and other top corporate leaders, he is able to identify opportunities for process and organizational improvement and craft plans that align resources for maximum revenue and profit impact. With years of experience in global revenue transformation activities: digital transformation; marketing, sales and service alignment, large-scale international expansion; global market entry and organizational model revitalization, he brings an invaluable global perspective and a broad set of skills to the table.
Appleton Greene & Co Global – Through hands on consulting engagements, coaching, corporate training, project workshops and business process improvement and enhancement, he helps build internal capabilities, preparing corporations for sustainable success. The core value proposition of the service is to define a vision and execute against it establishing cross-functional consensus. This is accomplished by: encouraging collaboration; the development of high performance teams that exceed targets; managing the technical, political, cultural and people impacts of a transformation initiative; reviewing and refining processes; project management; leveraging templates, processes and frameworks for success and enabling success and sustainability.
Mr. Siano MBA BA is an Accredited Senior Consultant (ASC) at Appleton Greene
Appleton Greene & Co Global – Mr Siano is an approved Senior Consultant at Appleton Greene and he has experience in marketing, customer service and e-business. He has achieved a Master of Business Administration in International Management and a Bachelor of Arts in Business Administration. He has industry experience within the following sectors: Retail; Fast Moving Consumer Goods; Technology; Banking & Financial Services and Automotive. He has had commercial experience within the following countries: United States of America; United Kingdom; and Argentina, or more specifically within the following cities: Detroit MI; Seattle WA; Chicago IL; London and Buenos Aires. His personal achievements include: top performing direct marketing programs; product launch ahead of schedule under budget; reducing costs and increasing sales; reduction of sales cycle time and alignment marketing sales & service. His service skills incorporate: marketing; sales; revenue generation; operating models and change management. – Appleton Greene & Co Global
To find further information about the Marketing Transformation service through Appleton Greene, please CLICK HERE.
20 Consulting Service Examples
There are currently some 650 Accredited Consulting Services (ACS) provided by Appleton Greene worldwide. Here are 20 examples.
01. Business Administration
02. Business Development
03. Business Optimization
04. Crisis Management
05. Customer Development
06. Energy Management
07. Entrepreneurial Leadership
08. Investment Consulting
09. Marketing Optimization
10. Marketing Transformation
11. Process Excellence
12. Product Management
13. Risk Analysis
14. Soulful Leadership
15. Sustainable Development
16. Transitional Growth
17. Value Innovation
18. Retirement Planning
19. Change Strategy
20. Product Lifecycle
For further information about Appleton Greene, please CLICK HERE.
For further information about the Marketing Transformation service, please CLICK HERE.
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